Advertising Rules
With the fast expansion of Integrated Marketing Communication now – a days advertising has emerged as a most demanding & challenging business industry. Advertising plays an important role by creating primary demand for the product or service and its usage rate thus increases in customers. It not only stimulates the product distribution but also builds brand preferences and loyalty. It also reduces the time between the purchases & persuades the consumers to try various new products in the market.
In other words, we can say that Ethics are moral principles and values that govern the actions and decisions of an individual group. Ethics is a choice between good and bad, between right and wrong. It is governed by a set of principles of morality at a given time and at a given place and in a given society. Ethics is related to group behavior in the ultimate analysis, thus setting norms for an individual to follow inconsistency with the group norms.
Ads should adhere to the highest levels of editorial quality. We don’t allow ads with:
* Fuzzy or grainy images (try at least 600x900 pixels)
* Incorrectly oriented images (upside down or sideways)
* Poorly edited images or poorly cropped images
* Overly busy images that are packed with text overlay or have too many font styles and colors (try no more than 4 frames and 2 font styles or colors)
* Improper grammar, incorrect spelling or excessive capitalization and symbols
* Low-quality user-generated content like selfies and screenshots
Your ads must reflect who you are and what you're promoting, so make sure your ad image, description are consistent. Your ads can't suggest or imply that a product is available on your landing page if you don't actually offer that product.
We don’t allow the advertising of:
* Sex toys
* Adult or pornographic videos, publications, live shows
* Sexual enhancement products
* Services that provide casual sex, international matchmaking or escorts
* Implied sexual activity (clothed or unclothed)
* The objectification of a person in a sexual manner to sell a product or service
We also don't allow:
* Nudity or implied nudity (such as blurred out images and illustrations)
* Implied sexual activity (clothed or unclothed)
* Any focus on certain body parts (genitals, pubic hair, male or female butts, and female breasts)
* You can advertise modeled clothing such as bathing suits and lingerie, as long as the products aren't adult-themed or overtly sexual.
We want ads to be beautiful and useful. We don’t want them to pressure or trick users with baiting content. We don’t allow sensational clickbait tactics that exploit user curiosity by:
* Playing on people’s fear
* Critiquing deficiencies
* Purposefully withholding information
We don’t allow the advertising of:
* The sale or use of illegal or recreational drugs
* Informational material about the use or legalization of illegal or recreational drugs
* Ads including imagery of illegal or recreational drugs
We don't allow the advertising of anything that facilitates or promotes illegal products, services, or activities, including products that provide instructions for or equipment to illegally access or tamper with software, servers, cell phones or websites, and links to software that results in a malicious user experience. We also don’t allow the sale or solicitation of Fake IDs, passports, or other official documents.
We don’t allow the advertising of tobacco products including but not limited to:
* Cigarettes
* E-cigarettes
* Vapes or vape cartridges
* Chewing tobacco
* Paraphernalia (i.e, pipes, rolling papers, vapes, vape cartridges, etc.)
* Any brands associated with the above products
We also do not allow the advertising of hookah or cigar bars or products.
We don’t allow the advertising of weapons including but not limited to:
* Guns, firearms or ammunition. This includes functioning antique devices, BB guns, airsoft guns, paintball guns and lifelike fake firearms.
* Gun accessories of any kind.
* Knives intended for violent use (like switchblades or hunting knives).
* Products intended for damage or injury (like crossbows, tasers or pepper spray).
* Fireworks.
* Explosives.
* Instructions on how to make weapons or fireworks, or information on how to harm or kill people.
We allow advertising of alcohol, including beer, wine, spirits, liqueurs, and alcohol memberships.
In all cases, you're responsible for complying with applicable federal and local laws and regulatory guidelines, including age gating where necessary.
Alcohol ads on :
* Can't target minors, or depict minors consuming alcoholic beverages
* Can't associate the consumption of alcohol to enhanced physical performance, improved social standing or better sexual success
* Can't imply that drinking excessively is beneficial, or that alcohol has therapeutic qualities either as a stimulant or relaxant
* Can't depict people under the influence of alcohol, or associate drinking with activities that are risky (such as driving, operating heavy machinery), antisocial or illegal
* Can't emphasize high alcoholic content as a positive quality
We don’t allow the advertising of:
* Any kind of lottery
* Gambling game apps
* Gambling websites
* We also don't allow advertising for fantasy sports or other online prize-based games that require payment for entry.
* Ads for brick and mortar casinos that don't lead to online gambling, lotteries or games of skill are OK except where prohibited in our country-specific guidelines.
We do allow the advertising of:
* Eyeglasses and contact lenses
* Class I and II medical devices except where prohibited in our country-specific guidelines
* Over-the-counter (OTC) non-prescription medicines except where prohibited in our country-specific guidelines
* OTC contraceptive products that don’t focus on sexual pleasure or performance except where prohibited in our country-specific guidelines
You need to make sure your ads follow our standard ad guidelines and any country-specific guidelines. You need to follow all applicable local laws, regulations and industry codes for any area your ads will be shown in. You must also follow our community guidelines, terms and the above advertising guidelines. These advertising guidelines apply to all parts of your promoted content, including the image, description and destination—and they apply to features like audience targeting.
We reserve the right to reject or remove any ad that negatively affects our relationship with people on Toyk or that goes against our interests. We may also remove ads, categories of ads, or advertisers that get lots of negative feedback from people on Toyk. These rules may change at any time.
